Preparing Your Website For Users On The Go

Ever wonder what your website might look like to the millions of users now browsing the internet with PDA's, cell phones, ipods and other mobile devices? Providing your customers with a mobile friendly version of your website is now more important than ever.

The Lift Concepts website is now 100% mobile accessible thanks to the help of a little PHP and CSS scripting. Mobile users navigating to this very website are instantly redirected to a mobile friendly version which resizes page content, graphics, photo galleries and contact information, making sure that visitors with the smallest of screen resolutions share the same experience as those with the standard 1024x768 resolution or higher.

Email us today to find out how to make your website mobile friendly and prepare for the future.

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Powerful Marketing Tools for Your Website, Blog or Online Store

We incorporate Google's free statistics package - Analytics, into every new website we build. Paired with Adwords (another Google product) and a content management system, our clients are given complete control of their internet marketing strategies.

Google Analytics accounts feature an interactive map allowing webmasters to drill down to the exact city and state your website visitors originated from, the search phrases they entered and how long each of these potential customers spent browsing your website and why they might have left.

Other features of this free Google tool include weekly emailed pdf reports of visitor activity, visitor loyalty, your website's most popular pages, time and date of every click and much, much more.

AdWords is a premium service offered by Google which allows site owners and webmasters to market their services by using a pay-per-click method. By specifying a daily budget, target location (city/ state) and search phrases relevant to your service, webmasters have the ability to target specific markets and have their ad's placed in Google's right hand column. The more you pay and the more specialized your service, the higher your ads will appear. Each time a visitor clicks through to your website from Adwords, you will be charged your your preferred click through rate (usually between $0.10- $1.00). Overall, Google Adwords provides a great return on investment by driving more traffic to your website.

These are just a couple of the powerful tools Lift Concepts can integrate into your website, blog or online store. Contact us for more information or free consultation today!

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The Importance of Upgrading Your Website

Many Maine businesses are located in rural or remote areas, depend heavily on "word of mouth" advertising and often have not invested in website upgrades or updates in the past 5, even 10 years. Outdated, messy code can lead to poor search engine results. Programming and designing using web standards based XHTML and CSS layouts can help achieve higher rankings and help your business reach customers outside of Maine year-round.

Building a website using compliant code separates the website's design (colors and graphic elements) from the content (text, photos etc). Upgrading your website's code to CSS/XHTML can lead to faster page loads, dramatically improved search engine results, and alot less money you'll have to pay your web designer at the end of the month or year.

The benefits of designing with web standards include:

• Improved search engine rankings - Search engines read content - such as page titles, header and well formatted text - not design. Improve exposure by separating content from design.
• Faster page loads - Sites built with standards produce cleaner code and smaller filesize allowing for quicker page loads and a better experience for your customers.
• Cheaper - Separating site content from the layout allow desingers to make quick, efficient updates to your site.
• Its the law - The Americans with Disabilities Act of 1990 requires certain government funded organizations to make their sites compliant and accessible for persons with disabilities.

Contact us today for a free website evaluation including suggestions on how to upgrade your websites code and content. For more information about web standards, please visit the World Wide Web Consortium website.

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Manage, Promote and Update Your Website

Lately we have been using Joomla!, a freely available open source CMS (content management system). Joomla! enabled websites allow small businesses to control website content 24/7, 365 days a year.

After logging into a private, secure webpage, our Joomla enabled clients are able to update website content, change search engine keywords for individual pages, upload photos, presentations, video and pdf's on the fly using a simple Microsoft Word style editor. Built in features include news editors, blog software, RSS, and much, much more.

For a full list of what Joomla! can do for you, click here or contact us to find out how Joomla can help grow your online business.

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